Ashley Streicher has been breaking rules since she was born. At age four, not allowed to play with scissors, she took to cutting her dolls’ hair with an overlooked letter opener. At 16, discontent with the training available in the hills of Northern California, Ashley moved to New York to learn under the storied guided of Edward Tricomi. At 23, gainfully employed in the industry and having completed advanced training at Bumble and bumble as well as Toni & Guy, she still thirsted for a deeper understanding of hair. She hopped the pond to cut at the exclusive Vidal Sassoon Academy in London. At 27, Ashley moved to Los Angeles to be close to her family and immerse herself in the entertainment and fashion landscape the city had to offer.
Now, only a few years later, Ashley is one of the most sought-after hair stylists in the industry. Her light-handed approach to hair and a penchant for braids and a natural aesthetic is a must-have for clients such as Mandy Moore, Lily James and Emily Blunt. She has collaborated with photographers such as Norman Jean Roy, Willy Vandeperre & Matthew Brookes. Her sought-after know-how has been featured in InStyle and W Magazine, and she is a contributor for Violet Grey.
In November 2014, branching out beyond celebrity beautifying, Ashley opened a collaborative salon space, called STRIIIKE, with her sisters, eyebrow expert Kristie and celebrity makeup artist Jenn.
Still ferociously passionate about hair and fashion obsessed, Ashley resides in Los Angeles.